About Tycene

Introduction

Tycene Fritcher has built her career on helping organizations navigate change and unlock growth. Over the years, she has led companies through acquisitions, market expansions, brand reinventions, and technology modernization—always with a focus on measurable outcomes and lasting impact.

Her approach combines strategic vision with hands-on execution, earning her a reputation as a leader who not only sets direction but also delivers results.

Leadership Philosophy

Tycene leads with integrity, collaboration, and a passion for client success. She is recognized for:

Inspiring teams to reach beyond expectations.
Turning around struggling brands into market leaders.
Aligning strategy, people, and technology to achieve long-term growth.
Her colleagues and peers often describe her as an inspirational builder—someone who can see the big picture while also guiding the details that drive success.

Career Highlights

Current Role: As CEO of Sightview, she is leading a new era for the company—refreshing the brand, modernizing product platforms, and strengthening relationships with eyecare providers.
Past Roles: Tycene has held senior leadership positions across healthcare IT and SaaS, including roles as Chief Growth Officer, Chief Marketing Officer, and Chief Revenue Officer.
Track Record: She has successfully integrated more than a dozen acquisitions, created national thought-leadership events, and scaled revenues in both private equity and venture-backed environments

Beyond The Office

Tycene is passionate about mentoring emerging leaders and sharing her experience with the broader business community. She has served as a facilitator for Junior Achievement, a college advisor at the University of Tampa, and a national philanthropy leader with Delta Zeta. Whether speaking on stage, guiding an executive team, or mentoring one-on-one, she brings the same energy: a belief that leadership is about building others up while delivering meaningful results.