Experience

Education

Tycene earned a Bachelor of Science in Management and Marketing from the University of Tampa, John H. Sykes College of Business. This foundation in business and marketing strategy shaped her early career and continues to inform her approach as a modern executive.

CEO, Sightview (2025–Present)

  • Revitalized company after bankruptcy, restoring reputation and client trust.

  • Recruited five new executives (three women).

  • Spearheaded rebrand, product

    modernization, and client success strategy.

Chief Growth Officer / CMO / CRO, Outcomes (2019–2024)

  • Oversaw 2.5X growth.

  • Integrated 3+ acquisitions and 6 brand consolidations.

  • Reduced CAC by 40% and increased sales by 15%.

CMO, Avizia/Amwell (2017–2018)

  • Directed GTM and branding, supporting successful sale to Amwell.

  • Elevated company recognition to #2 in KLAS for virtual care.

VP Marketing & Sales, Nextech (2012–2016)

  • Drove growth from $30M to $100M.

  • Led rebrand that boosted market share by 20% in one year.

  • Directed acquisition integrations and major client conferences.

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